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Insights, action steps, and updates for leaders, salespeople, recruiters, and account managers from industry experts and thought leaders

middle child shoes

Are Your Accounts Experiencing Middle Child Syndrome?

When it comes to sales, firstborns (new logos and hot reqs) get the spotlight, and new babies (signed MSAs, go-lives, and renewals) are celebrated. But the “middle child” (the months between kickoff and renewal) too often gets only a head n...

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