The CEO Playbook for an AI-First Staffing Firm

Learn how staffing leaders redesign work, deploy digital staff, and move EBIDTA.
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From Transactional to Trusted: 

How Staffing Sales Teams Win More and Sell Smarter

If you joined Mary Ann McLaughlin and Joey Frampus for their breakout session on Tuesday, you've learned the steps needed to move your team from spending time on repetitive tasks to strategic salespeople. It starts with foundational sales skills and reinforcement moving to consistent execution and measurable performance outcomes. 

Stop wasting money on training and start building a high-performance sales team. 

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to Win!

 

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3-month Sales Coach AI subscription.

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Sales Coach AI in Action

See Butler Street's Sales Coach AI in action — for coaching available 24/7 that actually move performance and improves outcomes

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1:1 Guidance

 

We help companies and their people grow.®

Book a 1:1 with an expert for a short tactical session and leave with a practical next step.

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"Life Changing Content"

"The closed AI is amazing. Love walking through all the different sales scenarios - cold calling, meetings, and touch point strategy. The training as fun and engaging. The greatest advantage of using Sales Coach AI is having it as a tool in my back pocket."

Robin Vovk - LocumSmart

"Butler Street Delivered"

"We needed a training solution that didn't just inform our sales team but transform it. Butler Street delivered exactly that. Their structured, repeatable process aligned with our culture, and their Sales Coach AI gave our team confidence, consistency, and clarity."

- Jaime Donnelly, CEO & President, Integrity Staffing, Inc

"Immediately Applicable"

"Practical, engaging, and immediately applicable to real-world situations. Robert provided clear frameworks and tools that I can actually use in my business, and the collaborative environment made it easy to learn from others as well. I would definitely recommend to friends and colleagues."

 

- Karen Blair, Owner/President, Quality Staffing Solutions

Leadership Effectiveness

 I have been in other training courses, and I am always eager for new knowledge that can help me continue to build my experience. In Butler Street, I learned new concepts and strategies to implement in my leadership role. I enjoyed the breakout sessions and time to practice by roleplaying the most. The AI coach is an excellent tool.

- Jennifer Fernandez, MedPro Healthcare Staffing

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 Blogs:

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3 min read

What My Best Year Ever Has to Do With 2026… Absolutely Nothing
Joel Schaffer, Principal
Let me start with a little self-indulgence. 2025 was the best year of my career. In fact, I almost tripled my revenue compared to the year before. Before that sounds like a victory lap, let me say a couple of things. First, I didn’t do it a...
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Salesperson looking at data
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3 min read

When Performance Stalls: The Hidden Cost of Measuring the Wrong Things
Corey Ouellet, Operations Manager
Most organizations believe they are measuring what matters. Revenue is tracked, pipeline is reviewed, activity is visible, and reports are shared regularly. Even with all of that in place, performance can still feel inconsistent. I once hea...
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2 min read

More Work Won't Save You, But Better Work Will
Joey Frampus
When a sales team gets off to a tough start in a year, the instinct is almost always the same: Do more. More calls. More emails. More LinkedIn messages. More late nights. More “grind.” “More” of all of the above can also be referred to as v...
Read More