The CEO Playbook for an AI-First Staffing Firm

Learn how staffing leaders redesign work, deploy digital staff, and move EBIDTA.
CEO Playbook cover image-1

From Transactional to Trusted: 

How Staffing Sales Teams Win More and Sell Smarter

If you joined Mary Ann McLaughlin and Joey Frampus for their breakout session on Tuesday, you've learned the steps needed to move your team from spending time on repetitive tasks to strategic salespeople. It starts with foundational sales skills and reinforcement moving to consistent execution and measurable performance outcomes. 

Stop wasting money on training and start building a high-performance sales team. 

Sales Leadership Chart_EFNA 2026 slide image-1

Yes, I'd like to more information!

Visit Butler Street at Booth #505

putting green_1257647049

Sink Your Putt
to Win!

 

Visit Booth #505 

Try your aim —
sink a putt on our putting green
for a chance to win a
3-month Sales Coach AI subscription.

Find 505 on Expo Map
Sales Coach AI

Demo
Sales Coach AI

 

Sales Coach AI in Action

See Butler Street's Sales Coach AI in action — for coaching available 24/7 that actually move performance and improves outcomes

LEARN MORE
Book time with Butler Street

1:1 Guidance

 

We help companies and their people grow.®

Book a 1:1 with an expert for a short tactical session and leave with a practical next step.

We're Your Guided Growth Partner 

"Life Changing Content"

"The closed AI is amazing. Love walking through all the different sales scenarios - cold calling, meetings, and touch point strategy. The training as fun and engaging. The greatest advantage of using Sales Coach AI is having it as a tool in my back pocket."

Robin Vovk - LocumSmart

"Butler Street Delivered"

"We needed a training solution that didn't just inform our sales team but transform it. Butler Street delivered exactly that. Their structured, repeatable process aligned with our culture, and their Sales Coach AI gave our team confidence, consistency, and clarity."

- Jaime Donnelly, CEO & President, Integrity Staffing, Inc

"Immediately Applicable"

"Practical, engaging, and immediately applicable to real-world situations. Robert provided clear frameworks and tools that I can actually use in my business, and the collaborative environment made it easy to learn from others as well. I would definitely recommend to friends and colleagues."

 

- Karen Blair, Owner/President, Quality Staffing Solutions

Leadership Effectiveness

 I have been in other training courses, and I am always eager for new knowledge that can help me continue to build my experience. In Butler Street, I learned new concepts and strategies to implement in my leadership role. I enjoyed the breakout sessions and time to practice by roleplaying the most. The AI coach is an excellent tool.

- Jennifer Fernandez, MedPro Healthcare Staffing

AllTek
client logos-12
Integrity logo
Axiom Staffing logo
Ingenovis Health logo. png
Kelly logo
CHG healthcare logo
Screenshot 2025-10-01 at 10.01.13 AM

 Blogs:

hands typing on laptop with AI symbol in background
|

3 min read

Sales Performance: Why Practice Matters More Than Prompts
Robert Reid, Principal
AI is everywhere. So is the conversation about how to use it effectively. But in sales, I think we may be focusing on the wrong side of the opportunity. In daily conversations with business leaders, I hear a lot of practical use cases: writ...
Read More
hands typing on keyboad with AI symbols
|

2 min read

Why Customers Are Asking, “Do I Still Need You?” in the Age of AI
Robert Reid, Principal
What you do really isn’t that special anymore. That may sound harsh, but your customers may already be thinking it. These days, I need people less and less. I don’t always need to pay your fees. I don’t always need to deal with your process...
Read More
calendar image
|

4 min read

What Your Calendar Reveals About Your Priorities
Joey Frampus
Key Takeaways: Your calendar is often a more accurate reflection of priorities than goals or intentions. Reactive work can create the feeling of productivity but learn the truth. Salespeople and leaders benefit from regularly evaluating whe...
Read More