The CEO Playbook for an AI-First Staffing Firm

Learn how staffing leaders redesign work, deploy digital staff, and move EBIDTA.
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From Transactional to Trusted: 

How Staffing Sales Teams Win More and Sell Smarter

If you joined Mary Ann McLaughlin and Joey Frampus for their breakout session on Tuesday, you've learned the steps needed to move your team from spending time on repetitive tasks to strategic salespeople. It starts with foundational sales skills and reinforcement moving to consistent execution and measurable performance outcomes. 

Stop wasting money on training and start building a high-performance sales team. 

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"Life Changing Content"

"The closed AI is amazing. Love walking through all the different sales scenarios - cold calling, meetings, and touch point strategy. The training as fun and engaging. The greatest advantage of using Sales Coach AI is having it as a tool in my back pocket."

Robin Vovk - LocumSmart

"Butler Street Delivered"

"We needed a training solution that didn't just inform our sales team but transform it. Butler Street delivered exactly that. Their structured, repeatable process aligned with our culture, and their Sales Coach AI gave our team confidence, consistency, and clarity."

- Jaime Donnelly, CEO & President, Integrity Staffing, Inc

"Immediately Applicable"

"Practical, engaging, and immediately applicable to real-world situations. Robert provided clear frameworks and tools that I can actually use in my business, and the collaborative environment made it easy to learn from others as well. I would definitely recommend to friends and colleagues."

 

- Karen Blair, Owner/President, Quality Staffing Solutions

Leadership Effectiveness

 I have been in other training courses, and I am always eager for new knowledge that can help me continue to build my experience. In Butler Street, I learned new concepts and strategies to implement in my leadership role. I enjoyed the breakout sessions and time to practice by roleplaying the most. The AI coach is an excellent tool.

- Jennifer Fernandez, MedPro Healthcare Staffing

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 Blogs:

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4 min read

Can't Live With Them. Can't Live Without Them. Or Can You?
Mary Ann McLaughlin, Managing Partner
That's the question leaders ask themselves every time a salesperson walks out the door, misses quota for the third straight month, or underperforms to the point that they're forced to make a difficult decision. And honestly, I get it. Sales...
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4 min read

7 Factors to Evaluate Staffing Training in 2026
Susan Galloway
Choosing the right sales and recruiting training for your staffing firm is one of the most important decisions you'll make this year. The difference between a program that drives results and one that fades after the first week often comes d...
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3 min read

Can't I Just Do My Job?
Susan Galloway
What Sales Teams Really Need There is a thought running through the minds of many salespeople and leaders right now and while it may not be said out loud in a team meeting or show up in an employee engagement survey, it is sitting just belo...
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