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Insights, action steps, and updates for leaders, salespeople, recruiters, and account managers from industry experts and thought leaders

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Account Ownership is Clear. Account Relationship Rarely Is.

Most leaders can tell you who owns the account. Few can tell you who owns the relationship. That gap costs companies more revenue than most leaders realize. Revenue can look stable right up until renewals stall, competitors show up unexpect...

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Are Your Accounts Experiencing Middle Child Syndrome?

When it comes to sales, firstborns (new logos and hot reqs) get the spotlight, and new babies (signed MSAs, go-lives, and renewals) are cele...

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